First impressions count.
Being punctual for a job interview. Offering a firm handshake at the start of a meeting. Checking your teeth for stray spinach before a blind date.
These memorable manners in the real world are just as important when it comes to email etiquette.
As a subscription-based business, welcoming new subscribers with effective and enticing emails is a crucial component of your marketing plan.
Make a fantastic first impression during the first steps of the customer journey and your database will thank you for it in the long-run.